Foreword: Word of Mouth Advertising

The idea that word of mouth advertising could be successfully generated and need not be left to luck was first suggested in our book, Talk Is Cheap.

While we provided dozens of ways to create positive word of mouth advertising- and prevent negative comments- we subsequently developed many more ideas that could be immediately adapted to almost any business.

In this book we offer step-by-step recipes to take ideas from the printed page to a customer's lips.

Table of Contents:

• INTRODUCTION
• Give Something Away
• Do IT Differently
• Empower Your Customers
• Provide Information and They'll Provide Others
• Pay Attention to Reactions Around You
• Avoid Negative Comments
• Get It Right
• Conclusion
• ACKNOWLEDGMENTS
• INDEX

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